As we mentioned at the beginning of this chapter, social network analysis Mapping and measuring of relationships and flows among network actors. Notions such as six degrees of separation-that everyone on earth is separated from everyone else by no more than six intermediate personal relationships-have popularized the idea that people can be (however unknowingly) connected through common associates. Social networking is built on the idea that there is a determinable structure to how people know each other, whether directly or indirectly. Before delving into the ethical issues, let’s revisit social network analysis.
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